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Industry-wide initiative educates consumers about private label products available across all retail formats.
December 22, 2025
By: Melissa Meisel
Store Brands Month returns in January 2026 with a nationwide, consumer-focused awareness campaign designed to spotlight the “quality, innovation and value” of store brand products. Created by the Private Label Manufacturers Association (PLMA), Store Brands Month is an industry-wide initiative that educates consumers about private label products available across all retail formats. Consumer surveys consistently show that shoppers can save between 25% and 30% by choosing store brand products...
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